Light Bulb Moments

Thomas Edison once said: “Genius is 1% inspiration and 99% perspiration.” Inspiration is at the absolute heart of the design process – there’s perspiration, yes (and lots of it), but designers thrive on inspiration. It’s the spark that ignites the flame. It’s the key ingredient. It’s the Critical Success Factor (or CSF for the corporate types). It’s the Simon Cowell on the X Factor (for the Saturday night prime time televisual types)… I could go on with this, but you get the idea.